Over 11,000 runners took part in the Run Geelong on Sunday the 18 November. Despite the early morning rain, conditions cleared by the race was ready to start. All entry fees went towards the Cotton On Foundation which raised over half a million dollars for their charity which is primarily focused on kids health and in particular the redevelopment of the kids ward in Geelong. This is the 2nd year that Ultra was used to time the event with disposable tags and the contract timer Tomato Timing ensured a high level of service at the lowest possible price to ensure the maximum amount of money could go to a good cause. Because Ultra is a system that can read any Gen 2 UHF tag, the timer was able to access the lowest priced quality tags from Smartrac and save large sums of money for the event.